N***** Private Limited engages in manufacturing, marketing, and trading of plywood and allied products for the high-end residential and commercial market in India. Its founders have extensive experience in Manufacturing and Marketing such products. After starting the Marketing and Trading business, the founders have planned to start a manufacturing unit of plywood and allied products of their own with a new brand called Leeaf PLYTM
Plywood is a popular interior material for housing, ships, vehicles, and furniture. It is an economical, factory-produced sheet of wood with precise a dimension that does not warp or crack with changes in atmospheric moisture. Ply is an engineered wood product made from three or more ‘plies’ or thin sheets of wood. These are glued together to form a thicker, flat sheet. Plywood has the structural strength of the wood it is made from. This is in addition to the properties obtained from its laminated design. Broadly, there are three types of plywood according to the usage. These are structural plywood, external plywood, internal plywood and marine plywood. Plywood manufacturing is a profitable venture for new entrepreneurs.
The demand for plywood is directly related to the growth of the housing construction sector, household and office furniture’s, vehicles assembly and repair service. The industry is highly fragmented. However, a major chunk of production comes from small manufacturers. Plywood has various uses in housing construction for floors, roots, walls and doors. Inside a house, one can use plywood in a variety of furnishings, including cabinetry, shelves, tables and wall panelling. The demand for these items, in turn, will depend on income, population growth, urbanisation, and the manufacturing sector. The projected demand for plywood will increase from about 1.6 million cubic meters in the year 2013 to about 2.4 million cubic meters and 3.2 million cubic meters in the year 2018 and 2022, respectively.
The Indian plywood market reached a value of US$ 4 Billion in 2016, growing at a CAGR of nearly 5% during 2009-2016. In the past decades, the expenditure on furniture has increased as a result of increasing incomes, urbanisation, investment in real estate, western influence, etc. Moreover, the introduction of new designs and diverse product range of furniture have further helped in creating a demand among the consumers. Expanding distribution network and exclusive outlets of furniture manufacturers in the region has also helped in influencing the market for plywood. Owing to this, the market is further expected to reach a value of nearly US$ 15 Billion by 2022.
On the basis of end-use the market is segmented as commercial and residential. The residential sector is the largest consumer for Indian plywood, accounting for more than half of the total shares. The report has also analyzed the market on the basis of competitive landscape and provides the details of the key players.
The Promoter of the company is Mr. SAHIL ABDUL SAMADU have best experience with regard to plywood Industry, as he has a combined experience of more than 5 years in, Procurement, Production and Operation. He brings on timely and fitting involvements in formulation and accomplishment of the key objectives after contemplating available resources and constraints. The experience in the same line of business and the knowledge attained through the familiarity with the industry and the mastery in the respective fields is the main factor to achieve the desired objectives.
A strong market relationship would be handy both in procurement and marketing. Existing strong clientele basis will ease the marketing/ selling task to a greater extends, even in conditions of excess production capacity utilisation in favourable seasons. The ‘performance focused management approach’- the wealth maximisation approach alongside the profit oriented approach -will make sure longer sustainability, higher growth and better brand imaging for the company and its products.