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Project No: #18939
Capital needed
EUR 68,300
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Minimum investment per investor: 6,830
Country: Kenya
Reason for needing Capital: Other
Stage: Pre-Startup
Ideal Investor Role: Equity partner
Highlights: The deployment of innovation partnerships and indigenous closeness with commuter needs especially in the developing world to build and launch around increased safety, low maintenance and aesthetics and successfully introduce the indigenously authentic but global product and brand based on share-taxi sector
What you offer to investors?: 50% Equity ownership of shares
Business plan:
Executive summary:

Kenya’s public transport system is truly a heritage of uniqueness in that it is driven by privately owned vehicles called matatus. The matatus are showy and in your face. Matatus have one distinction, every 5th vehicle in the Nairobi traffic is a matatu. And often the same matatu will appear six times a day on average in the Nairobi traffic. Within the city of Nairobi there are easily the biggest concentration of matatus organized in Saccos[1]. Matatus in Kenya are the easiest means to start an industry that will grow into a leading global brand with African ownership. Matatus have such an allure that recently, the European Union financed the red cross to build one that will be used for programmes for conflict prevention peace and economic opportunities for youth[2]. [3]


The fact that the finest matatus is often the one with the trendiest design will allow me with a design concept (which will be patentable) that I have been building for the last over 20 years to build a design that will come to the top of the industry.

Leadership of the industry in Kenya guarantees the first ready market grounds as we develop the products and expand reach. The product which for the purposes of this proposal we shall christened with a local branding that we will discuss with the manufacturer and will be applying ourselves to the local Matatu folklore and deriving our product off these ways of thinking. The matatus design culture is driven by the Jua Kali (informal) ingenuity and there isn’t a vehicle manufacturer who produces accessories and body items for this market. The Com.Afrika product is not only going to be a product of this market itself but also the cue to build accessories inspired and conceptualized with the trends in this market, current and futuristic. 


Com.Afrika will set up a company that will have an assembler and body builder firm, enter a dealership agreement with the international vehicle manufacturer who will have been identified, have showrooms and workshops in at least 7 major cities in Kenya – starting with 3 in the roll out.  Com.Afrika will therefore, offer truck provision services for the Truck that we will identify being dealership, sales, service and parts, showroom, body building, assembly, research and development using local ideas and local inspiration. The company will be incorporated in Kenya.  



The company will be incorporated in Kenya and will have shareholders, made up of founders and their nominees, who will appoint a directorship that will make decisions and in turn appoint a work office team that will carry out day to day running of the company. The work office appointees will be appointed through merit, experience and in depth knowledge of the matatu sector, buses and shuttles.





The company will use a strategy to get it products known to the customer base. First there will be leaflets inviting the vehicle owners who are potential buyers of the trucks to a launch event of the new trucks. The leaflets will also be given to their customers, who are the users of the trucks. There will be newspaper adverts in all the four main dailies during the lead up to the launch event, and then there will be a pull out strategically inserted into the dailies on a day close to the launch. There will be social media support for the event. Key stakeholder will be invited for the launch including National Transport and Safety Authority (NTSA) officials, media, social media matatu groups administrators and members, vehicle owners, Sacco leaders and operators among others. There will be market needs surveys carried out before messages targeting various sections of the sector are developed.


Vision:  To be the leading provider of customer demanded commuter vehicle providers in the globe.  

 The Com.Afrika International company (together with the manufacturers identified) will be formed as an assemblage of three main foundation pillar cogs. The three cogs will bring into the company the three aspects of specialization that will be unified to deliver on the needed agenda.  


1st cog - Will be the local connection - this will be the team nominated to answer to the local understanding of the opportunity. This will be the team that picks the opportunity from the market, and trace it into the expression of a set of outcomes and interpret these into a product of wish. The local connection will receive semi-finished product (Knock down kits of The Body, chassis and Cabin), put it together and market it. It will also receive and process the feedback. At inception this will own 35% of the founding shareholding of the firm.


2nd cogThis will be the technical connection - that will receive the wished for product and carry out the technical put together competently and with high standards and avail the semi finished items to the local networks. It will receive feedback from the local team and make necessary adjustments. At inception this will own 30% of the founding shareholding of the firm. This is to be delivered by the vehicle manufacture firm that will be identified.  


3rd cog - Will comprise of the financial connection – where you come in – to deliver on the financial needs of the other two cogs and ensure that the resources needed to put the product on the cart of the consumers are available. At inception this will own 35% of the founding shareholding of the firm.


For a start-up cost
of about 8Million Kenya Shillings (About USD 81,100 and EURO 68,300) (per vehicle) (We can
build 4 vehicles – 3 to be offloaded into the market immediately and one for
the airlift to the manufacturer that will be identified), we can proceed to
launch a huge global brand.   

[1] Stands for Savings and Credit Cooperative and extends to any type of industry, not exclusively transport. A group must register at the Ministry of Co-operative Development and Marketing to become a recognized SACCO. In the case of matatus, a group will register to become a SACCO by identifying itself mainly with the route where it is operating. Thus many people also refer to the SACCOs as route associations.



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